Digital outreach can help you communicate with larger, more targeted, audiences. But communicating effectively on digital media means understanding your platform, your audience and your message. In this free webinar, CLS Communications Director Caitlin Nagel will share her expertise on using digital outreach to achieve communications goals, with a particular focus on using digital platforms to support CLS’s record clearing work.
This webinar covers:
- How digital media can be used to achieve a variety of goals, like: reaching new clients and helping them access services, messaging important information to clients, inspiring new donors, advertising an event, or making a policy change.
- How to use an advertising budget – small or large – to target your messaging and make digital outreach more successful.
- When and how to use platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube.
- Best practices for your organization on social media platforms.
- Tips and tricks on using digital media to communicate about criminal records.
Caitlin Nagel is the Director of Advancement & Communications for Community Legal Services of Philadelphia (CLS), where she has worked since 2012. Ms. Nagel oversees CLS’s communications and individual giving fundraising programs, supervising a team to advance CLS’s mission.
In her role at CLS, Ms. Nagel facilitates CLS’s media contacts; develops and maintains CLS’s social media, publications, and other external communications; trains and assists CLS staff members with media outreach; writes and collaborates on reports, op-eds, and articles; develops communications advocacy strategies; and fundraises on behalf of CLS.
Ms. Nagel frequently presents at local, statewide, and national conferences on a variety of topics, including working with members of the media, writing op-eds, using social media to advance organizational goals, and storytelling as an advocacy strategy. She has written and ghostwritten for a variety of publications including the New York Times, the Washington Post, the Philadelphia Inquirer, and the Management Information Exchange Journal.